Google Ads now allows some advertisers to do messages, like add WhatsApp numbers, to their Performance Max campaigns.

As flaws in programmatic advertising become more pronounced, agencies turn to supply-side platforms for more direct ...

Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional ...

By dictating how your computer manages its battery power throughout the workday, you can vastly extend your PC’s daily uptime ...

Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the ...

The Discovery Plus app is getting a much-needed upgrade. On Wednesday, Warner Bros. Discovery announced that it’s finally ...

Updates include Manager Account Labels, expanded Shopping Ads capabilities, vertical video generation, and improved ...

With Demand-Side Platforms (DSPs), RTB AdNetworks connect the supply of a publisher with advertisers' demands. This sophisticated automation guarantees and enhances performance in media trading; ...

Following Praevar’s recent announcement related to Podium 65″ and 75” High-Brightness, Low-Power LCM, Praevar’s Podium Platform has redefined digital signage for transit agencies and outdoor media ...

As of March 7, the 10th-gen Apple iPad (64GB, Wi-Fi) is on sale for $259.99 at Amazon. That’s a 26% discount from its usual ...

MicroStrategy’s Andrew Kang talks about bitcoin holdings, Krispy Kreme’s Jeremiah Ashukian discusses business model changes and Lemonade’s Tim Bixby shares growth stats. The global coffee chain is ...

Master paid search with essential tips to question assumptions, analyze data, and optimize campaigns effectively.