This article provides an overview of materiality’s important role in false and deceptive advertising law, centered around the role of consumer surveys. It explains the legal requirements for ...

Companies marketing a product or service know well the value of surveying consumers to gauge what will resonate and spark sales. But in-house counsel might want to keep in mind another type of ...

The FDA has made public dozens of warning letters sent to drug companies accused of misleading or deceptive advertising. The disclosures come after the agency said Sept. 9 it would be sending ...

An outright ban on the advertising of pharmaceuticals would face significant legal challenges, according to Bloomberg Law, as ...

Agency Warns Thousands of Companies, Closes "Adequate Provision" Loophole to Restore Public Trust and Patient SafetyThe Food ...

The Federal Trade Commission ruled in a final order and opinion Monday that TurboTax, the popular tax filing software, engaged in deceptive advertising and banned the company from advertising its ...

The administration is proposing a return to a 1990s-era policy that kept most drug ads off TV. That could dent the revenues ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...