How to build a successful brand? Mamaearth's Ghazal Alagh says find an 'enemy'
Mamaearth co-founder Ghazal Alagh recently shared an interesting perspective on what makes a brand truly successful.
Beverage brands embrace small packs
India’s beverages market including carbonated soft drinks, juices, bottled water, and fruit-based beverages could touch ₹1.47 trillion by 2030, reports Mint.