Korean Air rebrands for the first time in 40 years with a simplified new look by Lippincott designed to reach global ...

Perception shapes reality in business. A polished, credible brand attracts customers, investors and media attention — even if ...

Korean Air unveiled a new corporate logo and aircraft livery as part of a wide-ranging brand refresh following its ...

Shopify outlines how to keep businesses from getting lost among the competition and how brand guidelines can set them apart.

After establishing your business, you may need to purchase supplies or inventory on credit. While you can use your personal credit card, having a credit card in your business’s name has distinct ...

When testing for the best business laptop, what I'm looking for is excellent performance, good portability, and a keyboard that makes writing emails or servicing spreadsheets more comfortable and ...

Steve Blank, author of "Four Steps to The Ephiphany ... The other big insight is that large organizations execute known business models, but the distinction between search for business models ...

A version of this article appeared in the March–April 2025 issue of Harvard Business Review. Darrell Rigby is a partner in the Boston office of Bain & Company, where he heads the firm’s ...

BUSINESS INSIGHT: Silent signals -The hidden messages in your logo A lowercase serif font might be the safest bet for small businesses looking to build trust quickly. Font weight influences brand ...

BUSINESS INSIGHT: Silent signals -The hidden messages in your logo A lowercase serif font might be the safest bet for small businesses looking to build trust quickly. Font weight influences brand ...

Today, we will plunge into sportswear logos. The top 10 brands will be ranked according to how much they have affected this business. Don’t misunderstand me – these are not emblems; they are special ...