People don’t often click on banner ads these days—at least not on purpose, anyway. In fact, many internet users actively go out of their way to never see advertisements. Ad blockers create all kinds ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Braithwaite, marketing manager at Jun ...

Why are so many people down on banner ads? Honestly, this is getting out of hand! I’ve heard people use language like "Banner Ads Suck" to blast into the effectiveness of Internet advertising. Others ...

Banner advertising helps companies retain customers by bringing them back to a company's Web site faster and encouraging them to spend more. Total spending on Internet advertising now exceeds spending ...

Banner ads are the fuel that drives the Internet. Every website needs a way to pay for its hosting and development costs, a way to compensate the owner for his or her time and energy. Most websites ...

Augmented reality has been in stasis for the last couple of years, with app developers and gadget-makers still figuring out a mainstream use-case to trump the Pokémon GO phenomenon. London-based ...

On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era. As ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the ...

Most big marketer brands and social platforms figured out the value of native long ago, and the media now seems to be catching up, though the transition might take awhile. “The way advertisers are ...

Google confirmed Wednesday that it is experimenting with banner advertisements above search results, breaking a promise the company made in 2005 never to do so. Several advertisers are testing banner ...

The sky might as well be falling. Or is that your bottom line? You paid a fortune to plaster banner ads across the Web — and no one clicked. Flipping ahead a few pages into your company's future, you ...

Opinions expressed by Entrepreneur contributors are their own. When you are running an online advertising campaign, you are facing an inherent challenge that has frustrated many. People don’t really ...