Although fewer companies fly the skyward tow ads, those who do claim business is booming and data backs them up.

Banner ads’ next generational leap came with the arrival of programmatic advertising in the late 2000s, transforming them into a data-driven, highly targeted marketing channel.

Enter banner ads. Well, technically, reenter banner ads. Banner ads had been a tool in marketers’ toolkits since the ’90s. They were the perfect go-to for guaranteeing conversions for two reasons.

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Banner ads are a great way to reach potential customers and increase brand awareness. They can be used to promote products, services, or events, and can be placed on websites, social media platforms, ...

The world's first banner ad - run by AT&T on hotwired.com in October 1994. Australians still respond positively. Despite some thinking the banner ad may be outdated in today’s advertising ...

Banners rarely work alone. They often complement other marketing tools like flyers, social media, email campaigns, and ...

Banner ads are tried-and-true forms of advertising that can deliver great results while driving a return on investment. So why are advertisers so hesitant to use them? Maybe it's because they have ...

Banner advertising helps companies retain customers by bringing them back to a company's Web site faster and encouraging them to spend more. Total spending on Internet advertising now exceeds spending ...

Fire TV devices are already heavier on display advertising than other streaming platforms, with sponsored screensavers and banner ads that get in the way of navigation.The new formats will make ...