The company lowered prices on some of its most important products.

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Quality over quantity has long been the mantra of Apple (AAPL) TV+, which provides a fraction of the programming offered by ...

Bloomberg says the design updates will be the biggest for the Mac since macOS Big Sur and the biggest for iOS since iOS 7.

Apple’s website is teasing a new Crocker Park retail store in Westlake, Ohio, with a three-sentence addition to the ...

Apple has pulled an ad for the iPhone 16 that depicted a "more personal Siri," following the company's admission last week ...

The 12-inch MacBook turns 10 years old today. It embodied Apple’s best and worst impulses before being unceremoniously ditched a few years later. What happened?

Apple ran this iPhone 16 ad in September 2024 showing off the new AI Siri that understands personal context. It's now March 2025 and they just delayed the feature until sometime within the next year.

Apple spends billions buying back its own shares, but this is just one catalyst behind the incredible growth in its share ...