Business Insider3y
Apple's secret keynote formula builds anticipation for new products
Narrator: Before we get a new iPhone, we get an Apple keynote. Tim Cook ... These build suspense leading up to a product reveal. And make a product feel larger than life. Then, it's time for ...
Business Insider6y
It’s time for tech giants to retire the ‘keynote’ — Apple, Google, and others are all making the same mistake with their product launches
Steve Jobs was famous for his "keynote" presentations. For decades, starting in the mid-1980s all the way up to 2010 ... a PowerPoint presentation using Apple's software, appropriately named ...