"Apple is a pretty divided mix of typical corporate red tape and politics mixed ... Secrecy was part of the culture. "The secrecy didn't just extend to the public, it was internal too.

Your own business's culture may be based on beliefs spelled out in your mission statement. It could consist in part of a corporate symbol, like the rainbow-colored apple that symbolizes Apple ...

Culture here is strictly top down ... he got what he wanted. "Apple is a pretty divided mix of typical corporate red tape and politics mixed in with startup level urgency when the direction ...

Culture is the invisible hand guiding decisions ... And they’re in good company. Apple’s remarkable string of successful products was made possible because Steve Jobs embraced failure as ...