Generative AI is unleashing new possibilities into the world - some wildly overhyped and others astonishingly capable.

Apple researchers develop STARFlow, a breakthrough AI image generation system that challenges diffusion models used by DALL-E ...

The company has been hosting it every year since 1983, and in more recent years the events have become a fixture of the tech ...

Apple announced on Monday a slew of artificial intelligence features including opening up Apple Intelligence's underlying ...

A year after last year’s conference, major Siri features are still missing. The company’s head of software and head of ...

Marketing head Greg Jozwiak and software chief Craig Federighi share some familiar arguments about Apple Intelligence, Siri's ...

Once dominant in hardware, services, and brand appeal, Apple is now grappling with slowing iPhone sales, eroding market share ...

WWDC saw new updates to the ecosystem with AI integration which largely saw positive reactions from Wall Street analysts but ...

AI strategy isn’t focused on dominating infrastructure—it’s centered on enhancing the devices users already love with smarter ...

As rivals make headway with their AI hardware strategies, Apple stakeholders want to hear how the company’s approach to AI ...

Phone-maker hit by technological challenges that have led to delays to the full rollout of its ‘Apple Intelligence’ features ...