As we enter 2025, the mobile marketing landscape remains a hot topic of discussion. Bold claims like "hypercasual games are dead" and "user acquisition is ...

In-application advertising is currently the fastest growing form of mobile advertising on the market. According to BI Intelligence, United States app-install ad revenue is estimated to grow to ...

Over the past year, global mobile apps have experienced rapid growth, with short dramas and AI apps thriving. The industry has transitioned from an exploratory phase to a period of explosive expansion ...

In today's fast-paced digital world, connecting with your audience effectively is more important than ever. One method that ...

We came across a bullish thesis on AppLovin Corporation (APP) on Substack by Jimmy Investor. In this article, we will ...

“If driving app downloads is the goal, we would recommend focusing on mobile spend first and foremost.” Chipotle used video to promote its Scarecrow mobile game For example, mobile video ads ...

A new report from Opera shows that in-application ads generate an average 1.53 percent click-through rate compared to mobile Web ads with a 1.12 percent click-through rate, pointing to the growing ...

Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones, according to recent research from alligatortek. The report was based on data from a ...

Shares of mobile app advertising platform AppLovin (NASDAQ: APP) fell 11% in the morning session after markets tumbled, ...

A Marketplace investigation has pulled back the curtain on how some mobile games, which seem to attract children, use ...

In-application advertising is currently the fastest growing form of mobile advertising on the market. According to BI Intelligence, United States app-install ad revenue is estimated to grow to more ...