When you use the same marketing for everyone who might buy your product or service, you're using the undifferentiated marketing approach. This is also called mass marketing and, as noted by the ...

Psychology should be the fifth “P” in marketing. No matter how thoughtful your product design, how competitive your price or ...

Marketing is more of a science than its more creative counterparts – advertising, public relations and promotions – but, despite its emphasis on research and number-crunching, marketing still relies ...

PR pro, president of Dalton Agency's Nashville office, author of “The Joy of Propaganda: The How and Why of Public Relations and Marketing.” Today, consumers demand that companies not only offer ...

Button is expanding into retail media, allowing brands to run e-commerce ad campaigns. CEO Michael Jaconi said that the tool addresses challenges in offsite retail media. Amazon, Microsoft Advertising ...

While many travel companies are struggling to survive, Google has the resources to keep innovating and rolling out new products despite the travel advertising downturn. As with flights and hotels, ...

According to the matchup hypothesis, endorsers are more effective when there is a "fit" between the endorser and product (Kamins 1990). In the following article, two experiments, originally featured ...