Travis Scott took to Houston this week to bring Cactus Jack into the world of celebrity and collegiate softball.

Industry executives sounded cautiously optimistic at the Mido eyewear trade show as the category proves resilient against a ...

Swave's HXR chip could be the breakthrough we need to enjoy slim, lightweight, low-cost AR glasses without sacrificing quality or battery life.

The company has already spent $80 billion on the virtual reality and augmented reality technologies needed to develop smart ...

A new research project is setting out to explore the positive and negative effects that future generations of augmented reality technologies could have on society.

Meta is on course to top $100 billion worth of investment into augmented and virtual reality as the social networking firm ...

Codenamed N107, Apple’s rumoured AR glasses would have competed with the likes of Meta’s Ray Ban, XReal One and more. According to Mark Gurman, Apple decided to shelve its N107 product after ...

Apple apparently no longer sees the future through augmented reality-tinted glasses. The company is ditching a project to build AR lenses that would have ...

Apple has paused plans to develop augmented reality glasses to take on Meta's Ray-Bans, according to Bloomberg, which cites anonymous sources. According to the report, the glasses would have had ...

Apple has shuttered a project to build a first-generation pair of advanced augmented reality (AR) glasses. This marks the second moonshot project the company has shut down in less than a year after it ...

Apple (AAPL) has canceled a project to build advanced augmented reality glasses that would have looked like normal glasses, but include ...

Zuckerberg suggested we'll see "billions of AI glasses" by the next decade during a recent Meta earnings call. That's a tough ...