News

Virgin Group’s chief brand and marketing officer Claire Hilton is stepping down after six years, as the company appoints its ...
Growth in marketing spend is an “implicit recognition” Unilever’s investment three years ago was “absolutely uncompetitive”, ...
Brand models are necessary and important pieces of work, but marketers overcomplicate them with too much fiddling and overly ...
The world’s first ursine advertising expert sinks her teeth into the Government’s ‘Less Healthy Food & Drink’ ad ban, and how ...
The world’s first ursine advertising expert sinks her teeth into the Government’s ‘Less Healthy Food & Drink’ ad ban, and how ...
Meta CEO Mark Zuckerberg claims AI “superintelligence” - which surpasses human intelligence in “every way” - is within reach.
In the latest episode of The Marketing Week Podcast, we discuss why short-termism is becoming a even bigger issue for brands ...