Happiness plays a central role in shaping how consumers interact with products. It influences satisfaction, repeat engagement ...

Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later ...

Every year, we publish a Top 5 Publications list celebrating the most popular scientific articles made possible with iMotions ...

Learn how Choice Architecture in Marketing, Retail, and Consumer Contexts shapes consumer decisions through framing, defaults ...

Unlock the potential of neuroscience education with iMotions Education. This browser-based platform provides an intuitive and comprehensive tool for understanding human behavior through experiential ...

Cloud-based remote biometric research provides real-time facial, gaze, and sensor data to strengthen consumer insights and enhance UX evaluations. Traditional behavioral research often relies on ...

iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance. See ...

iMotions' UI and Usability Research Lab offers a comprehensive platform for evaluating user interfaces and ensuring products are intuitive and user-friendly. See features now The aim of this study is ...