Happiness plays a central role in shaping how consumers interact with products. It influences satisfaction, repeat engagement ...

Learn how Choice Architecture in Marketing, Retail, and Consumer Contexts shapes consumer decisions through framing, defaults ...

Every year, we publish a Top 5 Publications list celebrating the most popular scientific articles made possible with iMotions ...

Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later ...

iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance. See ...

Introduction Healthcare team performance directly impacts the quality and safety of medical care. However, measuring the performance of teams is challenging and requires methodologies to investigate ...

This study challenges the assumption that more realism in digital humans always leads to greater trust and engagement. Using eye-tracking and postexposure surveys, we compared viewer responses to ...

iMotions' UI and Usability Research Lab offers a comprehensive platform for evaluating user interfaces and ensuring products are intuitive and user-friendly. See features now The aim of this study is ...