The insights for Q2 from the China Online Consumer Brand Index (CBI) reveal that to attain outsized growth, brands ought to ...

Few taglines are as instantly recognisable as Nike's 'Just Do It', often accompanied by its famous swoosh symbol. The sportswear giant first introduced the memorable slogan in 1988, crafted by Dan ...

This joint study from Epinion and OMD highlights the behaviours, values and market potential of gen-Z in Vietnam. The researchers surveyed 710 Vietnamese between the ages of 13 and 21, largely in the ...

Portfolio – a new generation of directory. Portfolio celebrates the creativity and growth of Asia’s marketing communications industry. It is a home to search and find over 4,000 agencies in ...

A US state senator has filed a complaint against Whirlpool, Omnicom Group, DDB, São Paulo-based agency DM9 and several other subsidiaries, alleging that parts of her 2018 TED Talk were manipulated ...

Following an international review, Hasbro has handed its Asia-Pacific media business to IPG’s Mediahub effective immediately. The remit covers full-funnel strategy, planning and buying across Hasbro’s ...

Ever confided in an AI chatbot? If so, you’re not alone. Already over 100 million people worldwide are estimated to be using AI chatbots for mental health support, ranging from therapy to life ...

Consumers in Singapore are turning to AI for help in decision-making in the upcoming holiday season, with 74% of Singaporeans indicating they are open to using AI tools to shop more efficiently, ...

The Promotion and Regulation of Online Gaming Bill, 2025, passed by India's Lok Sabha, is poised to redraw India’s digital entertainment economy. Introduced by Electronics and IT Minister Ashwini ...

Somasree Bose Awasthi has a long history of working with homegrown Indian companies in the FMCG space; a sharp contrast from many senior marketers in India who typically begin their careers at ...

Discipline: Digital Marketing/Interactive, Media Planning/Buying (Mobile Media, Online, Out of Home, Print (Trade/Newspapers), Radio, Social, TV), Mobile ...