This joint study from Epinion and OMD highlights the behaviours, values and market potential of gen-Z in Vietnam. The researchers surveyed 710 Vietnamese between the ages of 13 and 21, largely in the ...

Portfolio – a new generation of directory. Portfolio celebrates the creativity and growth of Asia’s marketing communications industry. It is a home to search and find over 4,000 agencies in ...

Marketers create more brand blunders than one would think, and these blunders can cause brands a lot of harm. Some of them, if they are lucky, escape with just a touch of public ridicule and shaming.

The marketing and communications industry thrives on fresh perspectives and bold ideas, and this year's Campaign Asia-Pacific 40 Under 40 winners embody that spirit in abundance. We received ...

ChatGPT, a language model developed by OpenAI, has the potential to impact the digital advertising industry, particularly search advertising, significantly. As a natural language processing tool, ...

We live in an era of globalization and fluid national borders. Large waves of immigrants—including South Asians and Chinese to Canada, Hispanics to the US, Asians to the UK, North Africans to France ...

Leo Burnett was the biggest victor at the Southeast Asia Agency of the Year (AOY) Awards 2023, winning a total of 15 awards, and edging out Ogilvy, which picked up 13—five shy of its 2022 tally. Leo ...

Spikes Asia has just announced the Grand Prix and special awards winners in the 2024 Spikes Asia Awards at the live ceremony held at the Swissotel The Stamford in Singapore's central business district ...

Watsons has topped the list of best-loved brands by consumers in Malaysia. The Hong Kong-based health care and beauty chain beat Japanese apparel brand Uniqlo and tech giant Apple to claim the top ...

McDonald’s Japan abruptly ended its limited-edition Pokémon card promotion just hours after its launch over the weekend, sparking frustration and backlash from fans and customers. Originally set to ...

John Wren, who has led Omnicom since 1997, is preparing his business for its biggest and most ambitious deal yet with the acquisition of rival Interpublic Group (IPG). The deal will create the world’s ...

Singapore Airlines has landed itself in the top position in our list of the best-loved brands by consumers in Singapore. The flagship carrier of the Lion City beat out other homegrown favourites ...