To attract a new generation of talent, agencies must rebrand advertising as a meaningful, creative and high-impact career path.

Purpose marketing expert Thomas Kolster weighs in on campaigns from Wonderful Pistachios, Lego, Porsche, Celsius, Unquiet and ...

Austin, Texas-based Bakery is sorting through hundreds of candidates to help Sendero Provisions find its marketing chief.

Ad Age is interviewing in-house media execs for their thoughts on trends, best practices and gripes they have with the industry. Read the last edition of this recurring series, with JPMorgan Chase’s ...

Ad Age’s Asa Hiken tested Midjourney’s ability to replicate brand IP—and found it could do so with eerie accuracy, sometimes placing brands in troubling contexts.

TelevisaUnivision and Bresh are coming together to reshape how brands reach Gen Z Latinos—through music, culture, and real community.

Waterboy's Tulum, Mexico trip is a case study in the risks of ceding control to unfiltered, creator-driven content.

Red Lobster and Ram are among brands using CEOs in new campaigns.

A pair of absurdist spots feature people who are inordinately drawn to mechanical bulls and haunted houses.

Red Lobster and Ram are among brands using CEOs in new campaigns.

Red Lobster and Ram are among brands using CEOs in new campaigns.

To keep the generation’s trust, brands should provide physical experiences and more control over what they consume ...