In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with its ...

The soft drink teams up with Super Bowl MVP Jalen Hurts to refresh the brand’s most iconic campaign with quiet defiance.

ATLANTA, April 18, 2024 /PRNewswire/ -- Sprite is reintroducing its iconic Obey Your Thirst campaign to the next generation of drinkers, with inspired new TV spots featuring two of today's hottest ...

Jalen Hurts recently said that he has "moved on" from the Philadelphia Eagles' Super Bowl 59 win. He's undoubtedly locked in ...

The Texan’s work with Sprite comes as the Eagles get ready to kick off their Super Bowl title defense against the Cowboys on ...

Philadelphia Eagles quarterback Jalen Hurts becomes the first NFL player to be featured in a Sprite commercial ...

Obey your thirst,” NBA Hall of Famer Grant Hill says in voiceover. The new spot directly references the original 1994 campaign, which starred Hill in the same role as Edwards.

Watch Nas’ ‘Obey Your Thirst’ Documentary (VIDEO) By: Tanay Hudson (@NYStateOfMind2) Category: News July 1, 2015 SPRITE RELEASES THE SECOND VIDEO FROM THEIR OBEY YOUR THIRST SERIES AllHipHop.com ...

If this radical ambition piques your interest, then his Obey Your Thirst documentary, out this Wednesday, July 8th, will tell you about the experiences and dreams behind it.

First launched in 1994, Sprite's original Obey Your Thirst campaign pushed boundaries by championing authenticity – and its consumers – in a way other brands didn't. Now, Sprite is continuing ...