Did nobody sit there and say, ‘Hey, in 2025, when there is an absolute epidemic of violence against women, let’s not choose to have the face of our campaign be a man who jokes about domestic violence?

In response to the backlash, Rife shared an Instagram story with a link that he said was his “official apology,” NBC News ...

Kory Marchisotto, global chief marketing officer of E.l.f. Beauty, told the Business of Fashion that the company chose Rife ...

The campaign also included by an August 13 pop-up that was designed to channel the ad and look like the inside of a courthouse. The event — which teased an appearance from Heidi N Closet in character ...

After purchasing the “Annabelle doll,” has comedian Matt Rife embarked now on a spiritually dark path?

Days after E.l.f. Cosmetics sparked controversy with their latest campaign starring Matt Rife, the beauty company issued a ...

Beauty company E.l.f. Cosmetics responded to backlash this week over its new ad campaign starring comedian Matt Rife, who was ...

In a new ad campaign for E.l.f. Beauty, Matt Rife stars alongside drag performer Heidi N. Closet as fictional personal injury lawyers “E.l.f.ino & Schmarnes.” The brand may have been hoping the ...

Comedian Matt Rife says he experienced a “full circle” moment over the weekend when he took the stage at Nationwide Arena — the very venue where his dream of becoming a stand-up comedian began. Rife ...

A recent e.l.f. Cosmetics ad featuring Matt Rife and Heidi N Closet has sparked controversy online due to the comedian’s past ...

Affordable cosmetics line E.l.f. has issued a statement after they came under fire for a new ad starring controversial ...

The makeup ad received backlash after featuring comedian Matt Rife who, in the past, has joked about domestic violence.