Season 12's Miss Congeniality breaks down her new e.l.f. Cosmetics commercial, meeting Judge Judy and why she wants to guest ...

E.l.f. Cosmetics is back with a new legal campaign starring drag queen Heidi N' Closet and comedian Matt Rife, who chats with ...

Kory Marchisotto, global chief marketing officer of E.l.f. Beauty, told the Business of Fashion that the company chose Rife ...

In response to the backlash, Rife shared an Instagram story with a link that he said was his “official apology,” NBC News ...

Cosmetics' new legal-inspired commercial, 'The Law Offices of e.l.f.ino & Schmarnes,' stars comedian Matt Rife and drag icon ...

E.L.F. Cosmetics released a new ad on August 11 that featured drag queen Heidi N Closet as “e.l.f.ino” and comedian Matt Rife ...

Elf Cosmetics took to Instagram on August 13 to apologize for featuring Matt Rife in their new ad. The affordable beauty ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...

The campaign featuring Matt Rife has been branded “rage bait”, with people calling Elf Cosmetics “tone deaf” for using the ...

The makeup ad received backlash after featuring comedian Matt Rife who, in the past, has joked about domestic violence.

COMEDIAN Matt Rife is getting a lot of hate over his controversial new e.l.f. makeup ad about “overpriced beauty.” His ...

Days after E.l.f. Cosmetics sparked controversy with their latest campaign starring Matt Rife, the beauty company issued a ...