Kory Marchisotto, global chief marketing officer of E.l.f. Beauty, told the Business of Fashion that the company chose Rife ...

In response to the backlash, Rife shared an Instagram story with a link that he said was his “official apology,” NBC News ...

E.LF. Cosmetics has issued an apology to fans after it was criticized for including controversial comedian Matt Rife in an ...

Elf Cosmetics took to Instagram on August 13 to apologize for featuring Matt Rife in their new ad. The affordable beauty ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...

The campaign featuring Matt Rife has been branded “rage bait”, with people calling Elf Cosmetics “tone deaf” for using the ...

The popular beauty brand told fans it "missed the mark." But the ad is still posted on its social media pages.

The makeup ad received backlash after featuring comedian Matt Rife who, in the past, has joked about domestic violence.

COMEDIAN Matt Rife is getting a lot of hate over his controversial new e.l.f. makeup ad about “overpriced beauty.” His ...

Days after E.l.f. Cosmetics sparked controversy with their latest campaign starring Matt Rife, the beauty company issued a ...

Affordable cosmetics line E.l.f. has issued a statement after they came under fire for a new ad starring controversial ...

In a new ad campaign for E.l.f. Beauty, Matt Rife stars alongside drag performer Heidi N. Closet as fictional personal injury lawyers “E.l.f.ino & Schmarnes.” The brand may have been hoping the ...