The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

HBO Max is previewing "Task," a new drama series from "Mare of Easttown" writer and producer Brad Inglesby and starring Mark ...

Nickelodeon announced Grammy-winning recording artist Tyla will host this year's Nickelodeon Kids' Choice Awards on June 21.

Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional industry consolidation in a disruptive streaming era.

Plus, Holloway says he crashed multiple vintage cars while playing mafia driver Jim in the HBO Max period drama.

NEW YORK (AP) — HBO is returning — at least in a name. Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.