Astronomer hired Coldplay frontman Chris Martin's ex-wife, the Oscar-winning actress and Goop entrepreneur, Gwyneth Paltrow, to be a "temporary spokesperson" for the company. In a video posted to Instagram, Paltrow says that she was hired to "speak on behalf of the 300-plus employees at Astronomer."

Astronomer's ad with Gwyneth Paltrow poking fun at CEO Andy Byron's Coldplay concert drama "came together very quickly," a source says, and Paltrow "felt [it was] funny enough for her to do"

Soccer star Lionel Messi and his wife Antonela Roccuzzo attend the Miami Coldplay concert, which included a special tribute by Chris Martin.