Unlike fleeting moods or temporary emotional states, a soul color is said to represent the true nature of your being. It is ...

Eye color is an important identifier used to describe someone's appearance in media, social interactions, and by state and national databases such as the driver's license division or passport office.

Learn more about the activity patterns in the brain, which differ for different colors in a surprisingly similar way.

We're often drawn to certain colors. Whether it be for clothing, decor, or even our car, these preferences can have more meaning than simply being the most visually appealing. Michelle Lewis, a color ...

This isn’t just about brain-reading party tricks. The study revealed large-scale “retinotopic color biases”. In other words, ...

We all know blood is red. But not all red blood is created equal. The exact shade of your blood can actually tell you a lot about what’s happening inside your body. And while you might not spend much ...