Google's new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving ...

Google released a detailed FAQ addressing advertisers' top concerns about PMax, including transparency, lead quality, and campaign optimization.

Google Ads has added to Performance Max campaigns, the search themes, an indicator to tell you what is driving a specific ...

Google Performance Max has become the hub of the company's advertising system, but marketers continue to express concerns ...

Google is set to roll out several key updates for Performance Max in 2025. Here’s a breakdown of what’s changing, how it differs from current practices, and how advertisers can best leverage ...

Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance. Advertisers get more control over AI with new targeting and ...

Enter Google’s Performance Max (PMAX) – a streamlined solution designed to consolidate ads across every Google channel, all in a single campaign. This fully automated campaign type requires ...

In the Google Ads Performance Max search category, Google is now displaying "private search term." Private queries are terms that have been searched for by fewer than 50 unique users over the past ...

Over the past three years, our company has launched over 500 campaigns using Google's Performance Max and Facebook Advantage+ campaign types. Below I will cover the trends and data points to stay ...

Google's new PMax Usefulness Indicator helps advertisers measure the real impact of search themes on traffic, making ...

Find out how to align your advertising goals with Performance Max’s advanced features in 2025 for seamless, scalable campaigns.