Is the web alive or dead? To Google, it’s Schrödinger’s cat – a paradox that shifts depending on who’s talking and where.

Rumors are currently swirling around when exactly Google's AI Mode will become the default search tool on Google's homepage, ...

Google says the web is thriving and it’s in “rapid decline,” as publishers accuse it of “theft” and being a “bad actor.” So ...

A recent analysis of AI Overviews web traffic from the Pew Research Center suggests AI Overviews results in a substantial drop in web traffic. Google executives have disputed this, claiming the search ...

Some website owners want to block AI bots while permitting traditional search crawlers. The IETF is working on a solution.

Most misleading Google search results are harmless, but a new WalletHub case study reveals they can sometimes cost consumers ...

Large language models aren’t just making mainstream search engines worse; they’re making the next generation of search ...

Google basically said that the open web is dying, as the DOJ wants to break up Google's ad empire. Here are the requested ...

Like a snake eating its own tail ai-pocalypse Welcome to the age of ouroboros. Google’s AI Overviews (AIOs), which now often ...

Google created infinite crawl loops by using 301 redirects instead of 404s. Do they know something we don't, or are they ...

AI models pull from search results to build answers. Here’s how to ensure your content is among what Gemini, ChatGPT, and ...

As Emtage noted, Google “harnessed human decision-making” to their advantage, placing it top of the pecking order - as it currently commands an 89.83% share of the global search engine market - and ...