For urgent care centers, winning patient attention now hinges on a smarter, more adaptive advertising strategy.

"Pivot gives athletes the performance they want and sports facilities the reliability they need," said Joe Fields, President ...

Some anti-drug campaigns work, while others are memorable but don't succeed in making people give up smoking or other ...

The Trump administration’s crackdown on pharmaceutical ads is a welcome step toward lessening Big Pharma’s influence over ...

New rules have come into place aimed at better protecting patients from unsafe cosmetic procedures. Here's what it mean for ...

Lisa Jarvis The Trump administration’s crackdown on pharmaceutical ads is a welcome step toward lessening Big Pharma’s influence over conversations between patients and their doctors. Americans are ...

Selling on Amazon marketplace? Stay ahead of the curve by adopting smart branding trends that boost visibility and sales.

Digital products can provide a steady stream of income for all types of professions. Create your own website in 15 minutes and start making money online! Having a digital product is a great revenue ...

Putting patients at the heart of everything is not a sales slogan but the compass guiding the members of SPAC and, I hope, every other organisation committed to advancing health innovation. It ...

Coca-Cola, McDonald’s, Procter & Gamble have all launched ad campaigns stressing their local ties in Europe this year.

When Andy Odeh was announced recently as the Chief Corporate Communications Officer of the Nigerian National Petroleum ...

Getting your first 100 users takes effort, not luck. It’s about knowing who you’re building for, showing up where they are, and proving value quickly. Every person who signs up gives you more than a ...