The company lowered prices on some of its most important products.

Apple may be strategising to migrate budget iPad users to the slightly more expensive iPad Air to increase their average ...

Quality over quantity has long been the mantra of Apple (AAPL) TV+, which provides a fraction of the programming offered by ...

"Severance" executive producer Ben Stiller and Apple TV+'s Eddy Cue spoke at SXSW about making the show and just how much ...

Ben Stiller, director and EP of surreal workplace drama 'Severance' talked with Eddy Cue of Apple which streams the popular ...

Longtime Apple content chief Eddy Cue told a SXSW crowd on Sunday that Apple TV+ doesn’t make as many TV shows and movies as ...

SXSW film festival in Austin, Texas today, Apple's services chief Eddy Cue joined Ben Stiller on stage to discuss the hit Apple ...

Ben Stiller, an EP and director of the AppleTV+ series "Severance," said he saw similarities between Apple and the fictitious ...