This article explores why consumer brands must use CRO strategies for business growth and the limitations they must overcome ...

Flipkart co-founder Binny Bansal has started a new business called Opptra with the goal of assisting consumer companies in growing throughout Asia and beyond. Opptra aims to help brands expand into ...

The discussions, held during trade talks between the two countries in Washington till 8 March, did not succeed in resolving ...

The focus is now on context-driven, intent-heavy search optimization, making Voice SEO essential for ranking in AI-powered ...

Management Consulting remains the top career choice among students, accounting for 41% of the offers, followed by ...

The Union government is considering bringing back merchant charges on UPI transactions. This and more in todays ETtech ...

While it is anybody’s guess if Paytm's multi-lever strategy will help it scale, let’s understand how far Paytm really is from ...

Calling it “retail media 2.0,” Singh, Country Head, India at Criteo, claims to witness the adoption of brand building on ...

Blinkit and Zepto revamp fee models to boost margins as quick commerce startups face rising costs and investor pressure amid ...

Rapido plans to enter the food delivery sector, aiming to challenge Zomato and Swiggy's commission model. Learn about ...

Management Consulting remains the top career choice among students, accounting for 41% of the offers, followed by ...

Paytm is relying on its loyal merchants userbase as next drivers of growth engine as it aims to achieve profitability soon, ...