With three watches packing three different movements, all inspired by one legendary rally car, Seiko has every watch fan covered.

But did you know there's another child in the family? King Seiko is the lesser known middle child of the Seiko family – and it's making a comeback.

The new time-and-date Prospex Speedtimer has a fun feature reminiscent of a deep-cut 5 Sports model from the 1980s.

Seiko has finally made it official. While watch fans have been calling red-and-blue bezels “Pepsi” models for decades – largely thanks to the iconic Rolex GMT-Master – this is the first time the ...

Seiko's New ‘Initial D’ Watch Puts the AE86 on Your Wrist: Featuring a panda-style two-tone design and the "Fujiwara Tofu Shop" logo on the dial.

Watches Seiko’s New Speedtimers Prove the Brand Is Still the Best Deal in Watches Three of the references are a tribute to the Japanese car manufacturer Datsun.

Seiko Pepsi Watches: Discover the playful collaboration with Pepsi, featuring limited-edition designs and quirky packaging. Perfect for collectors.

This Stunning New Seiko Watch Has a Feature That’s as Useful as It Is Rare Innovative and good-looking, the Prospex Speedtimer SPB513 is one of 2025’s finest.

Now Seiko has gone even further with an actual Pepsi collab. Seiko. Seiko. The Seiko 5 Sports x Pepsi collaboration marks the brand’s first authorized partnership with the sugary-drinks giant.

Seiko has just unveiled its latest Prospex Speedtimer watches – and they’re a racing fan’s dream. The standout? A new ‘Maximum Precision’ mechanical chronograph powered by the high-end 8R48 movement.

Seiko Just Announced Two Real-Deal ‘Pepsi’ Watches The affordable Japanese watchmaker is releasing a pair of watches made in collaboration with the soda brand.

The Speedtimer, released in the late 1960s with Seiko’s then-new cal. 6139 automatic chronograph movement, is a staple in the Japanese watchmaker ’s catalog.