The new time-and-date Prospex Speedtimer has a fun feature reminiscent of a deep-cut 5 Sports model from the 1980s.

Seiko transferred a key feature from the affordable, divisive solar-quartz Speedtimer collection to its prestigious automatic counterpart.

Seiko has finally made it official. While watch fans have been calling red-and-blue bezels “Pepsi” models for decades – largely thanks to the iconic Rolex GMT-Master – this is the first time the ...

Seiko's New ‘Initial D’ Watch Puts the AE86 on Your Wrist: Featuring a panda-style two-tone design and the "Fujiwara Tofu Shop" logo on the dial.

Watches Seiko’s New Speedtimers Prove the Brand Is Still the Best Deal in Watches Three of the references are a tribute to the Japanese car manufacturer Datsun.

Seiko has just unveiled its latest Prospex Speedtimer watches – and they’re a racing fan’s dream. The standout? A new ‘Maximum Precision’ mechanical chronograph powered by the high-end 8R48 movement.

But did you know there's another child in the family? King Seiko is the lesser known middle child of the Seiko family – and it's making a comeback.

Seiko Just Announced Two Real-Deal ‘Pepsi’ Watches The affordable Japanese watchmaker is releasing a pair of watches made in collaboration with the soda brand.

The Speedtimer, released in the late 1960s with Seiko’s then-new cal. 6139 automatic chronograph movement, is a staple in the Japanese watchmaker ’s catalog.

Now Seiko has gone even further with an actual Pepsi collab. Seiko. Seiko. The Seiko 5 Sports x Pepsi collaboration marks the brand’s first authorized partnership with the sugary-drinks giant.

Seiko. The Seiko 5 line, launched in 1963, has always stood for affordable mechanical reliability – combining in-house movements, sporty looks and everyday durability.