Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional ...

Google's testing of channel reporting potentially addresses advertiser concerns of the blackbox nature of PMax campaigns.

Google Ads now allows some advertisers to do messages, like add WhatsApp numbers, to their Performance Max campaigns.

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it ...

With a third of small business owners claiming that the most difficult part of marketing is determining what’s working, new ...

Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in ...

BANGALORE, KARNATAKA, INDIA, March 11, 2025 /EINPresswire / -- google Ads has long been a key marketing channel for Real estate businesses, helping them generate leads, drive site visits, and boost ...

Discover how Google ads for low budget accounts can still deliver value and learn about budget allocation for best results.

Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the ...

PMax has joined Search as what Google dubs “the power pair.”  Plus, TikTok usage and ad spend are still dropping.

Your Google Shopping feed is vital for success. Find out how to make it work effectively with these proven strategies.