Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional ...

Google Ads now allows some advertisers to do messages, like add WhatsApp numbers, to their Performance Max campaigns.

Google's testing of channel reporting potentially addresses advertiser concerns of the blackbox nature of PMax campaigns.

Google may be bringing channel reporting to the Performance Max campaigns. I spotted this via Kirk Williams who posted a ...

PMax has joined Search as what Google dubs “the power pair.”  Plus, TikTok usage and ad spend are still dropping.

As a legal marketer, you’ve probably seen a dip in performance from your digital ads over time. Maybe your click-through ...

Google Ads rolled out a new Performance Max Usefulness Indicator, designed to help advertisers assess the incremental traffic impact of their search themes. The big picture: Why we care.

Marketing is no longer limited to distributing flyers, using billboards, and relying on printed media. Instead, the way you ...

Pushkar Singh moved to the US in 2017 attracted by the countries research potential in cutting-edge AI technologies ...

LAKEWOOD, Colo.--(BUSINESS WIRE)--AdAction, a leader in performance-driven mobile marketing, is proud to announce the promotion of Max Shill to Chief Operating Officer (COO). In his new role ...

Under the deal between MNTN and Maximum Effort founder Ryan Reynolds, which is expected to close April 1, the two companies ...