Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional ...

Google's expansion of Message assets to PMax campaigns helps advertisers drive direct customer engagement through chat-based ...

Google Ads now allows some advertisers to do messages, like add WhatsApp numbers, to their Performance Max campaigns.

Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in ...

Learn all about optimized targeting - a powerful but controversial tool that can either enhance or hinder campaign performance.

Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the ...

Google may be bringing channel reporting to the Performance Max campaigns. I spotted this via Kirk Williams who posted a ...

PMax has joined Search as what Google dubs “the power pair.”  Plus, TikTok usage and ad spend are still dropping.

In a completely unsurprising move — and, to be fair, a pretty logical one — the streamer is finally going through with a long ...