With a third of small business owners claiming that the most difficult part of marketing is determining what’s working, new ...

Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in ...

Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the ...

Performance Max (PMax) campaigns offer a machine-learning-driven approach to maximizing your ad performance across ... that are not visible in Google. For example, a travel company used Adthena ...

Want to fine-tune your Google Ads targeting? Learn how brand inclusion and exclusion can help you control which searches trigger your ads.

Introduction AdOps, short for Advertising Operations, plays a critical role in the digital advertising ecosystem. By managing ...

Google may be rolling out the high value new customer mode for Google Ads advertisers, after it has been in beta for some time. This setting lets you set different bidding priorities for high value ...

The eero Pro 7 and eero Max 7 both provide excellent mesh connectivity with Wi-Fi 7’s best features and faster speeds. Our ...

AOOSTAR has been teasing the WTR Max for a while and started showing it off at industry events recently. Now the company has ...

Did you know with an ad-lite subscription to Lancaster Guardian ... Just before the break, Joe Gbode followed Nevitt’s ...

Industry experts seem to concur with the notion that quick commerce platforms might just disrupt the advertising industry ...