Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

Google Ads has added to Performance Max campaigns, the search themes, an indicator to tell you what is driving a specific ...

Google's new PMax Usefulness Indicator helps advertisers measure the real impact of search themes on traffic, making ...

Google's new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving ...

Shift your optimization mindset in 2025 with fresh strategies for keywords, Performance Max, and audience targeting.

SINGAPORE, Feb. 5, 2025 /PRNewswire/ -- Dentsu Japan International Brands Inc. (DJIB), the leading agency in the Japanese advertising market, has partnered with Channel Factory, a specialist in ...

Remarketing campaigns can drive significant results when executed effectively. This article explores advanced strategies ...

Google has rolled out a series of updates to its Demand Gen platform to help businesses drive more performance ... ad creation process. Retailers can also now enhance their campaigns with product ...

Max Fashion’s latest campaign, #IYKYDK (If You Know, You Don’t Know), challenges these misconceptions head-on, flipping the narrative to showcase what Gen Z truly stands for: self-expression ...

Ginny Marvin, the Liaison, has confirmed that demographic exclusions will apply to Shopping inventory in Performance Max campaigns. Marvin added that the reporting on how this is shown to advertisers ...

Tools such as Segment, AdCreative.ai and Optimizely can all help further optimize your campaigns. For example, programmatic advertising platforms like Google's Performance Max and Facebook ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...