Google Ads has added to Performance Max campaigns, the search themes, an indicator to tell you what is driving a specific ...

Google's new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving ...

Google released a detailed FAQ addressing advertisers' top concerns about PMax, including transparency, lead quality, and campaign optimization.

Explore the history of BMWs iconic ad slogan, The Ultimate Driving Machine, and its impact on brand identity and sales.

Ahmed, as a digital marketing leader specializing in health and wellness, how do you see AI reshaping social media marketing for pharmaceutical, ...

Signal AI Studio gives every marketer the power to rapidly train AI signals that accurately detect if calls to their ...

Here, IAB UK members share their insights on how to leverage contextual advertising for maximum impact.

When you take the time to track and analyze your video marketing performance, you gain more than just numbers—you gain ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

SINGAPORE - Media OutReach Newswire - 13 February 2025 - In November 2022, the Land Transport Authority (LTA) made a ...

Google's new PMax Usefulness Indicator helps advertisers measure the real impact of search themes on traffic, making ...

Welcome to AppLovin's earnings call for the fourth quarter and year ended December 31st, 2024. I'm David Hsiao, head o ...