Google's new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving ...

Google Ads has added to Performance Max campaigns, the search themes, an indicator to tell you what is driving a specific ...

Find out how to align your advertising goals with Performance Max’s advanced features in 2025 for seamless, scalable campaigns.

The big picture. Performance Max campaigns, Google’s AI-driven ad format, have been a source of frustration for advertisers seeking more granular control over where their ads appear. Lead up.

Tools such as Segment, AdCreative.ai and Optimizely can all help further optimize your campaigns. For example, programmatic advertising platforms like Google's Performance Max and Facebook ...

Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance. Advertisers get more control over AI with new targeting and ...

Google released a detailed FAQ addressing advertisers' top concerns about PMax, including transparency, lead quality, and campaign optimization.

Ginny Marvin, the Liaison, has confirmed that demographic exclusions will apply to Shopping inventory in Performance Max campaigns. Marvin added that the reporting on how this is shown to advertisers ...

Google's new PMax Usefulness Indicator helps advertisers measure the real impact of search themes on traffic, making ...