Mr. Owl didn’t change his methods—chomp at lick No. 3—but Tootsie Pop’s refreshed “How Many Licks?” spot just landed with ...

And let's take a moment to listen to the sounds of your backyard, or one like yours. OK, that's not actually a bird whistling reveille. But when we invited people to send us sounds of nature, we heard ...

Duolingo staged its owl mascot's death for a marketing stunt — except in Japan. The campaign reflects Duolingo's non-traditional and country-specific marketing. Marketing efforts helped boost daily ...