Korean Air rebrands for the first time in 40 years with a simplified new look by Lippincott designed to reach global ...

Golden State Lumber, a provider of commercial and residential building materials, has announced a new name: Golden State Lumber + Showroom. This change reflects its evolution as a complete building ...

Amazon has been fined a record $39M after a bitter trademark dispute with clothing brand Beverly Hills Polo Club (BHPC). The ...

It's an intelligent evolution, keeping its logo a relevant symbol of mealtime eased into the digital age ... This visually segments the brand name, emphasising founder John Schnatter as his unique ...

Driven Brands Holdings has struck a deal to sell its U.S. car wash business for $385 million, and also named a new chief executive. The provider of automotive services on Tuesday said Jonathan ...

Fortune Brands Innovations, Inc. (NYSE: FBIN or “Fortune Brands” or the “Company”), an industry-leading innovation company whose purpose is to elevate every life by transforming spaces ...

While nostalgia might tempt consumers to resist change, savvy brands know they must continuously evolve, particularly in their quest to connect with millennial and Gen Z consumers, who often favor ...

Companies in the Consumer Goods sector have received a lot of coverage today as analysts weigh in on Mondelez International (MDLZ – Research Report) and Primo Brands (PRMB – Research Report).

What is the impact of dwindling central wheat stock in India? What's driving the problem of copycat brand names? Will Nifty50 reclaim 17,000 this week? What is digital piracy? All answers here ...

Meghan Markle is rebranding her lifestyle company. The Duchess of Sussex announced that her new brand, As Ever, will replace American Riviera Orchard.