For anyone dreading sitting across from their teenage cousin and feeling like the oldest person to ever walk the earth as ...

Spending time around children this holiday season? USA TODAY defined four Gen Alpha slang phrases to know ahead of your family gathering.

With puzzling slang and new idols, this was a year that led parents to look at the world anew through the lens of their kids ...

If you thought English was hard, just wait until you hear what Gen Alpha is saying. This isn’t slang. It’s an entirely new ...

Gen Alpha has new demands for their careers and they have surprising strengths and attributes. Discover how we can respond ...

The rise in curiosity and demand has been due, in large part, to the influence of young social media creators such as 16-year ...

For many, it means weird or cringe, according to NBC. It stemmed from “only in Ohio” memes referencing incidents that happen ...

The category came in Double Jeopardy. “And finally, for the kids, 6,7,” host Ken Jennings said as the crowd laughed. “These ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Vikki Velasquez is a researcher and writer who has managed, ...

This is read by an automated voice. Please report any issues or inconsistencies here. Gen Z and Gen Alpha increasingly watch classic television, with 60% of all TV consumption being library content ...

As millennials enter their late 30s and early 40s, their children—Generation Alpha—are finally old enough to offer their own perspective on what it is like being raised by the generation that still ...

The big thinkers at Aperture explore how Generation Alpha may reshape society in coming decades. Putin derides European leaders as he insists Russia's war goals in Ukraine will be met by force or ...