Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a ...

Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

The cybersecurity sector is obsessed with measuring risk. We track CVEs, count patches, and calculate compliance scores. And ...

Value-based care (VBC) metrics are more than just numbers; they act as vital tools for agencies to assess their performance and outcomes. In the VBC ...

Large language models are not just experimental tools limited to research labs. They now run smart chatbots and virtual ...

AI agents are reshaping marketing, shifting focus from clicks to data quality, trust, reliability and agent-driven sales for success in the new era.

When organizations can’t see how work gets done, they struggle to scale sustainably or respond effectively to change.

Divide the job into steps, aiming for 10 or fewer, and have an experienced person, like a supervisor, observe a worker doing ...

CEOs often pride themselves on being data-driven, but focus on vanity metrics. Here are metrics that determine business survival and growth.

Smartphones can perform dozens of tasks that you'd never expect from a phone, and luckily, Android offers a variety of ...

At the opening of the 2025 NSC Safety Congress & Expo, Lorraine Martin urged a move away from traditional lagging indicators ...

As commerce media grows beyond retail, brands want media networks to deliver stronger creative and clearer measurement to ...