Brand health is an umbrella term for metrics that shows you how well your brand is doing. These metrics include – Net promoter score, share of voice, brand reputation, unprompted brand recall, ...

When you put time and effort into defining the right metrics and planning your measurement strategy, VoC can have a positive impact on your bottom line. The old adage “measure twice, cut once” has ...

The cybersecurity sector is obsessed with measuring risk. We track CVEs, count patches, and calculate compliance scores. And ...

Value-based care (VBC) metrics are more than just numbers; they act as vital tools for agencies to assess their performance and outcomes. In the VBC ...

What are your marketing metrics telling you? If you rely on the standard measurement tactics, probably not much. Consider a classic metric such as clickthrough rate. By most standards, a "successful" ...

We asked industry experts how they measure the return on investment (ROI) of their personal branding efforts. Here are the ...

The dashboard is the potent symbol of our age. It offers the elegant visualization of data, and is intended to capture and represent the performance of a system, revealing at a glance current status, ...

Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a ...

What’s measured gets managed, so what happens when your measures are misguided or inaccurate? Adoption of analytics dashboards is at an all-time high, as data-driven processes help to quantify ...

Consumers worldwide are rapidly shifting their media consumption to mobile devices. The mobile advertising ecosystem -- specifically smartphones and tablets -- presents huge opportunities (and unique ...

HR metrics, also called HRM metrics, leverage the power of data to help you make decisions that drive a better outcome for your company and its employees. The importance of HR metrics is that they ...