Of the vehicles we've measured so far using this methodology, the Genesis Electrified GV70 is the quietest at a 70-mph cruise ...

Unified content measurement gives ESPN a clearer view of how fans engage across linear, streaming, digital, and social - revealing its total audience reach and programming impact ...

This capability allows advertisers to plan campaigns based on deduplicated reach across platforms, delivering more cost-effective campaigns, and avoiding wasted ad spend.

Advertising is still spending like audiences haven’t moved, but the data says otherwise. As global ad investment crosses the ...

NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

NBCU’s early embrace of ad tech – led by Chief Product Officer Ryan McConville – set the stage for a pandemic-fueled digital ...

Spotter, a partner to some of the world’s largest creators, has announced a strategic partnership with Comscore, the ...

Today, Nielsen, a global leader in audience measurement, data, and analytics, and Roku, a leading TV streaming platform*, announced an expansion of their ...

A fully open-source platform provides a compact rheometer that can be easily combined with optical microscopy, allowing ...

In 2025, the forces reshaping advertising and marketing were more than settling in. Artificial intelligence, privacy regulation, platform power, and economic ...

Today NBCUniversal, independent agency RPA, FreeWheel, and Newton Research announced a partnership to introduce a breakthrough approach to buying premium video using agentic AI across both linear and ...

This important study reports three experiments examining how the subjective experience of task regularities influences perceptual decision-making. Although the evidence linking subjective ratings to ...