The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the Max branding, that viewers would flock to Discovery’s big buckets of unscripted dross over the decades of quality material in HBO and other Warner Bros.

The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.

Warner Bros. Discovery dropped HBO from the name of its streaming service in 2023, but it's making a comeback this summer since HBO 'represents the highest quality in media,' it says.