In the Post article, Levine and Stephanie Nguyen, former chief technologist at the FTC, warn that loyalty programs have ...

Have you noticed that your spending isn't getting you as many perks as it used to? In some cases, you're right. Popular coffee and fast food chains like Starbucks and Chipotle have been tightening the ...

Tension: We pride ourselves on rational consumer choices while loyalty programs exploit our psychological aversion to waste.

Loyalty programs can be key in the hospitality landscape to create a reliable revenue stream from returning customers on a more frequent basis. So why do so many coffee shops get loyalty all wrong?

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Oakland, Calif.-based cafe chain, Blue Bottle Coffee, is introducing a loyalty program for the first time. The company began rolling out the program — which is being dubbed a membership program, ...

At a time when Peet’s parent company JDE Peet’s is reportedly losing market share to competitors and carrying significant debt, the company is stepping up its marketing with a bold move that could ...

Many loyalty programs collect detailed purchase histories and preferences, and increasingly use algorithms to offer targeted ...

Fast food chains all want your loyalty, and the way they go after it is through their apps. Nearly every major brand has a rewards program, but they don’t all deliver the same experience. Some pile on ...

Sure, points and coupons are great, but today’s consumers are expecting far more from branded loyalty programs. While dollar savings may be top-of-mind for many shoppers today, “value” can have a very ...