Honda has announced it will be refreshing its brand identity in 2026, revealing an updated logo to usher in the brand's next wave of electric vehicles.

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative industries. In the article that follows, I'll share 7 hot trends that are likely to ...

Yet despite their iconic status, there’s been a clear trend in recent years: automakers are revising their logos, giving them ...

The PyeongChang Winter Olympics may be over, but there’s already chatter about the next games. On Wednesday, Tokyo released the official mascots of the 2020 Summer Olympics: a pair of futuristic ...

If you've always noticed something odd about the HBO logo on their streaming platform, here's why: it's poorly designed.

Logos are an integral part of American sports. It is a great aspect of the whole fan experience. Defending your teams—or criticizing rival organizations. There is, however, more than meets the ...

Designing golf logos is part art, part science, with impacts that affect everything from a club's image to its bottom line.

The question of which golf club has the best logo is subjective. It's one of golf’s great grill-room debates because there is no correct answer. Still, the best club logos all have the same effect as ...