Beyond Vanity Metrics: How Brands Are Measuring Social Media Impact
Measuring social media impact in 2025 requires looking beyond vanity metrics. Discover key strategies and tools to boost engagement.
Forbes7mon
Your Marketing Metrics Are Misleading You—And It’s About To Get Worse
Looking at items like P&L statements, net revenue reports, results from incrementality testing, and a host of traditional marketing metrics. The goal is to get a much more accurate, complete ...
MarTech on MSN12d
Why marketing engagement metrics actually do matter
With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay ...