As games grow older and new franchises emerge, branding becomes ever more important for the sector. But do designers need to ...

Mario's 3D games, while great, haven't felt quite as innovative as they could be. The way to fix that is by looking at the ...

The creative economy, comprising cultural and creative industries (CCIs), is a significant driver of global economic growth, ...

In an industry traditionally dominated by men, Poornima Seetharaman has carved a unique and influential path, earning her ...

Cultural Impact: With roots in Morocco, Yamal feels a sense of pride in being a role model for children in both Morocco and Spain, highlighting the universal respect he receives from young fans. While ...

According to a new study from Modl.ai, 30% of game developers believe that artificial intelligence will play an "extremely important" role ... developers to focus on "creative and exploratory ...

Michelob Ultra and FCB New York have pushed the boundaries of creative storytelling in sports advertising through the ...

It’s also about the lessons he learned about making and marketing a game that went on to sell millions of copies and won ...

The Global Entertainment Marketing Academy of Arts & Sciences (GEMA) is reviving the Game Marketing Awards, which was once a staple for recognizing the work of game marketers. Stacy La Cotera ...

if you’re making a statement about the importance of human creativity, you need to back it up. Fortunately, Split Fiction nails it by being one of the most aggressively creative games I have ...

Games like Minecraft can serve as a creative outlet, allowing kids to build ... However, she emphasized the importance of ...

Working on this type of game that’s very creative for this audience is just something that has always been very important to me, but is not always an opportunity. And so I’m so fortunate that ...